Can you remember a time in your life when you weren’t listening to or telling stories? Whether we’re old or young, stories are embedded into our everyday lives. We tell stories about ourselves, our families and our lives, and then we share these far and wide using social media.
While the power of stories to influence behaviour has long been recognised by the advertising industry, leaders are increasingly using storytelling to align and inspire a workforce. Our recent research, The Leader as Storyteller, highlights the view that storytelling is an essential tool for addressing many leadership challenges such as articulating a clear vision and strategy, engaging employees, generating commitment to change and establishing trust.
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